On 12th June 2018, The Ministry of Tourism and Wildlife launched the National Blueprint 2030 and the National Wildlife Strategy 2030 at the Kenyatta International Convention Center in Nairobi.
In a bid to upscale the tourism sector and reclaim Kenya’s position as a leader in the sector, Deputy President William Ruto asked the tourism ministry to review its marketing strategy. He said there was need to make a decisive and strategic change to ensure that the country’s tourism sector unlocks its maximum potential.
Hon. Najib Balala, Cabinet secretary of the Ministry of Tourism, together with key players in the industry came up with The National Tourism Blueprint 2030. “This National Tourism Blueprint 2030 calls for new innovative approaches in the management of the tourism sector in Kenya to achieve Vision 2030, while outlining the tools and guidelines to achieve this.” said Hon. Balala.
The National Tourism Blueprint 2030 is anchored on four pillars that include product strategy, marketing strategy, investment promotion and infrastructure strategy.
“Our rich biodiversity gives us the edge as a tourism destination. We have a responsibility to protect indigenous animals, plants, habitats and ecosystems and maintain its purity for future generations. Despite this, our wildlife and habitats face challenges such as climate change, population growth, pollution, poaching and human wildlife conflict.” said DP William Ruto.
“The National Wildlife Strategy contains innovative benefit sharing and conflict resolution mechanisms through partnerships with communities and explored opportunities in land use for wildlife corridors and dispersal areas. We commit to implementation of the flagship programmes in the strategy (African Safaris, Beach Destinations and City Tourism), including a conservation master plan; enhanced partnership, establishment of an innovation and research hub to value our wildlife and derive maximum benefit,” he added.
The tourism industry is projected to have grown by 9.3 per cent in the first eight months of this year and is further expected to pick up after this month’s repeat presidential elections, according to the CS.
The National Tourism Blueprint 2030 is the transformational framework for the Kenyan tourism sector. It departs from hitherto traditional tourism approaches to vibrant, innovative and inclusive propositions that seek to provide unforgettable experiences to visitors, as well as ensure that tourism resources in the country benefit Kenyan communities. Development of the Blueprint entailed passionate collective labour from the tourism trade, public sector, county governments and tourism stakeholders.