Kenya’s restaurant guide, EatOut, has launched Nomad Magazine, an East Africa travel magazine that focuses on travel destinations, accommodations and fun activities for both domestic and foreign tourists.
The inaugural edition, released last week, features Kenya’s northern Rift Valley lakes – Baringo and Bogoria – and takes readers on a road trip across northern Kenya, while exploring weekend gems closer to home.
It also features Kampala, Zanzibar, Rwanda as it seeks to promote regional tourism.
Nomad Magazine signifies EatOut’s growth in the tech venture with the Nairobi-based company already boosting of Yummy magazine, a monthly magazine that focuses on food and drinks.
Over the past three years, Yummy has established a reputation as a consistently high-quality publication on which both advertisers and readers can rely on.
Nomad Magazine has received the endorsement of Kenya Tourism Board (KTB), one of the industry’s most respected brands.
“This is a really exciting time to launch a new travel magazine,” said Catrina Stewart, Nomad’s editor-in-chief. “With the slump in international tourism in recent years, regional travel is more accessible than ever. We aim to reach a growing breed of adventurous travellers looking for inspiration on where to go close to home.”
Mikul Shah, Director of Eatout, said: “Yummy surpassed all our expectations and has become a must read with readers in Nairobi and Kampala. We realised a gap in the market and started conceptualising a publication targeting domestic and regional travel.
“The KTB and East African Tourism Platform have been extremely helpful, guiding us with insights and connecting us to the various stakeholders in the region. I’m delighted that we are finally set to launch Nomad and hope that we will inspire readers to explore more of East Africa.”
Nomad will be distributed for free at the airports, in hotels and restaurants in Nairobi with an initial print run of 8,000 copies.
The magazine is also available online.